On 20th of March of last month, I had the honour of sharing the second Best Motor Awards 2013 with all the brands and representatives from the official organisations in this sector, attendees and the Coches.net team. 

With this second year’s edition we have actually increased in the number of user’ votes by 50% with respect to the previous year. Never before in Spain, has a media reached such a high number of participants. Acquiring 353.000 votes, one can only presume that it is due to the efficiency of Internet and the tremendous high-speed at which media is transforming internationally. 

Just as I have explained in the clause, I really feel companies should adapt as quickly as possible to these changes. In Spain, such a transformation is already showing signs of a logically repercussion in the distribution of investment in Advertising. Just as Infoadex portrays, in 2012, after television, Internet media was ranked in second place, receiving the highest amount of investment in advertising.

I would like to point out that, we are still going through a difficult economic situation, which also affects the automobile sector. However, recent incentives approved by the Government seem to be having a positive affect on production, which may allow for recovery and restore the market. Let’s see if once and for all it will really reactivate it. Our commitment to boosting incentives, which aim to stimulate car sales such as those measures, which contribute to improving road safety in Spain, was something I reaffirmed in my speech.

Congratulations to all the winners and many thanks to Don Manuel Valle, the Director General of Industry and Small and Medium Enterprises, for his collaboration on this special evening. Thanks also to Anfac, Aniacam, Ganvam y Faconauto; to the Director General of Traffic for their support. And naturally, I would like to thank all the team in Coches.net for their outstanding work. 

A few weeks ago, I received e-mail from Linkedin, which congratulated me on being part of the 1% of profiles most visited on the network. I then began to receive input from my colleagues and collaborators, who proudly expressed, that they too had also received a similar e-mail. Linkedin’s campaign celebrating their 200 million-user count was very interesting, indeed.

To be honest, these type of communications make me think about the effect they have on the recipient. I have come to the conclusion that they appeal to one of the most powerful and most natural feelings a person can have: the need to be accepted and liked by others.  Telling us our profile is of interest to other users and go on to offer various ways of communicating this through Facebook or Twitter. A great way of creating virality! However, the most important point about all of this is that it makes us feel good and this is what gets you hooked. General speaking, apart from this initiative catching my eye from a viral marketing point of view, it has caused me to think, about what feelings are provoked when one uses social networks. More...

Of late, I have received some comments regarding the competition between Segundamano.es y Milanuncios.com after Milanuncios.com announced they are doubling the number of visits Segundamano.es acquires.

I have no absolutely no problem in admitting Milanuncios.com is doing a very good job, especially concerning some aspects.

The first point is their SEO. Milanuncios has nearly 30 million Google indexed pages, and the majority of them use the word “segunda mano” (second hand, separated). One of the most surprising things they have achieved, which is by no means easy, is their ability to trick Google searches into doing two things. More...

A few days ago, I officially presented my book “The Conviction” in the Cultural Zone in the Corte Inglés, accompanied by Jordi Nadal, director of “Platforma Editorial". It was an informal occasion, and the perfect excuse to celebrate the publishing of my entrepreneurial story, surrounded by family, friends and colleagues.

The book’s editing process still surprises me and continues to stir up new feelings. I have to admit telling my story to the public is very rewarding but, at the same time, there is a certain amount of vulnerability. The truth is, I am actually quite a reserved person and a lot of people know a lot about my life now.

No story is ever perfect and you can learn as much from failure as you can from success. That is just the way life is. Nevertheless, the most important aspect of it all is the positive feedback you receive from readers. Just recently, one reader mentioned he was going to read the book again as he had to make a very important business decision. I get the feeling this book is turning out to be motivating for people. And this is priceless. More...

On 5th of February of last, I was able to once again share another big motorist night in Madrid, chairing the third edition of motos.net “Motorbike night”.

This year, we have achieved a major milestone: exceeding half a million votes from users, reaching 533,000 in total. This demonstrates two things: that Motos.net has enormous potential as a catalyst of opinions with more than 1,400,000 users that visit the portal every month and with work and effort one can achieve ambitious goals. It goes beyond saying that this global market share is an exceptional circumstance. 

The success of these awards brings optimism to a sector that is evidently going through a difficult time: sales register is at its’ lowest and this sector is not dependent on any incentives that help uplift the market. More...